Общий менеджмент
Buying behavior of two wheeler motorcycles in Andhra Pradesh, India
Раздел: Общий менеджмент
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Язык: Русский
The book “Consumer buying behavior of two wheelers” has been written for the award of degree of Doctor of Philosophy in marketing specialization. The book covers both theoretical explanations and quan ...
Market Segmentation and Targeting for Fast Moving Consumer Goods
Раздел: Общий менеджмент
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Язык: Русский
This study examines Segmentation and Targeting for the Fast Moving Consumer Goods (FMCG) and it is focused on the product categories of Soaps and Detergents of the two leading players Hindustan Unilev ...
How should we report corporate social responsibility?
Раздел: Общий менеджмент
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Язык: Русский
Corporate Social Responsibility (CSR) reporting is similar in traditional financial accounting in the sense that it gives an account of the doings of a company over a given period of time, traditional ...
Contemporary Social Responsibility Practices
Раздел: Общий менеджмент
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Язык: Русский
As globalization takes deep root, it is becoming abundantly obvious that good corporatism is not just about giving back to the society, but also taking steps to avoid acts that are of malfeasance in n ...
Changing Pattern of Insurance in India
Раздел: Общий менеджмент
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Язык: Русский
As the second most populous and seventh largest global economy, India has the largest number of life insurance policies in force in the world. At present, 312 million middle class families have suffic ...