Бизнес-книги
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Business Model for Technical Pre-Sales Services
Раздел: Общий менеджмент
Страниц:
Язык: Русский
This work is about developing and implementing a new business model for technical pre-sales support services in order to improve the case company’s competitive advantage in a diverse business landsca ...
AraGen Biotechnology: From Innovation to Prosperity
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Язык: Русский
AraGen Biotechnology is a Jordanian start-up specialized in medical diagnostics. Having recognized that innovation is the only way to prosper in this high-technology sector, AraGen dedicated its resou ...
Why do they Quit?
Раздел: Общий менеджмент
Страниц:
Язык: Русский
Looking from the business angle, for any kind of sector, human resource is a key instrument for its success. Therefore retaining of the existing employees is the primary objective of any organization ...
Buying behavior of two wheeler motorcycles in Andhra Pradesh, India
Раздел: Общий менеджмент
Страниц:
Язык: Русский
The book “Consumer buying behavior of two wheelers” has been written for the award of degree of Doctor of Philosophy in marketing specialization. The book covers both theoretical explanations and quan ...
Market Segmentation and Targeting for Fast Moving Consumer Goods
Раздел: Общий менеджмент
Страниц:
Язык: Русский
This study examines Segmentation and Targeting for the Fast Moving Consumer Goods (FMCG) and it is focused on the product categories of Soaps and Detergents of the two leading players Hindustan Unilev ...