Graduate Entrepreneurship

Have you ever thought about starting a business but didn't know where to start? Maybe you've pondered the possibility but don't have any business ideas. Or perhaps you graduated a while ago and are considering a more entrepreneurial career. This book provides a step-by-step guide to generating and implementing business ideas. Combining the experience of over a dozen successful graduate entrepreneurs with the latest thinking and research on the subject, Graduate Entrepreneurship will help you: • Develop the entrepreneurial mindset you need to start a business• Learn the secret to effective sales, marketing and strategy• Boost your creativity so that you can discover more ideas• Acquire a step-by-step action plan on how to execute a promising business concept So, whether you have a business idea or need help finding one, this book provides a concise, practical introduction to the world of entrepreneurship.